Free seo tool · by Natwar Rathore Creative World
UTM Link Builder
Tag your links so Google Analytics shows exactly which post, poster or message brought each visitor.
Runs in your browser · nothing uploaded
How it works
How to use the utm link builder
UTM parameters are small tags added to the end of a link, such as ?utm_source=instagram&utm_medium=social&utm_campaign=diwali_offer. When someone clicks, Google Analytics records where they came from, so you can see whether your Instagram bio, WhatsApp broadcast or printed poster is actually bringing visitors.
Pick where you'll share the link and the preset fills in source and medium. Add a campaign name, and optionally a term or content label to compare two posts or ad versions. The builder keeps any existing parameters and #anchors, and lowercases values so “Instagram” and “instagram” don't split your reports.
Use the same naming every time, never add UTM tags to links within your own website (it resets the original source), and turn the finished link into a QR code for flyers with one click.
- Paste your page URL.
- Choose a preset or type source, medium and campaign.
- Copy the tracking link.
- Share it, or create a QR code for print.
FAQ
Questions about this tool
Which UTM fields are required?
utm_source is required. utm_medium and utm_campaign are strongly recommended; term and content are optional.
Do UTM links affect SEO?
No, as long as you use them for links from outside your site. Don't use them on internal links.
Where do I see the results?
In Google Analytics 4 under traffic acquisition reports, by session source, medium and campaign.
Can I shorten a UTM link?
Yes. You can use any link shortener, or turn it into a QR code so the length doesn't matter.
Hisar → India → Worldwide · Hindi & English
Want your website's SEO done? WhatsApp Natwar
Free tools show you what to fix. If you'd rather have it handled, send your website link for a clear plan and quote before anything starts. No ranking guarantees, just honest work.
Keep going